Zones of Value

Zones of Value

The Zones of Value framework

Zones of value is a unique and nuanced innovation  practice to help create an experience framework for designing all potential components of your solution.

A Value Zone is derived from identifying the most valuable elements of the experience you are envisioning.

How we do it

The Zones of Value is an innovation framework created by Spark Engine to discover areas of value in a customer experience and develop innovative solutions. The Zones of Value framework is a cornerstone of the Spark Engine program, and participants in the program learn and apply it to discover new opportunities for innovation in their product.

A Zones of Value example

The Zones of Value for Tesla

A Value Zone is derived from identifying the most valuable elements that contribute to the experience you are envisioning.

 

For example, here are the zones of value for a Tesla electric car: we brainstormed a set of possible features for each of the zones.