Zones of Value

The Zones of Value framework

Zones of value is an advanced product innovation practice that helps teams architect an experience framework anchored in customer and business value.

A Value Zone is derived from researching, synthesizing and clearly defining the most valuable elements of the experience you are envisioning.

Why use it?

The Zones of Value is an innovation framework created by Spark Engine to discover areas of value for a product and develop an experience architecture that is focused on customer and stakeholder value. The Zones of Value framework is a cornerstone of the Spark Engine program, and participants in the program learn and apply it to discover new opportunities for innovation in their product.

A Zones of Value example

The Zones of Value for Tesla

A Value Zone is derived from a deep understanding of your customers and stakeholders. For example, here are some ideas for Zones of Value for a Tesla electric car.