Certified Product Innovation Professional
Go beyond the basics and earn a certification that proves you can lead product strategy, run experiments, and launch innovative products with confidence.
This six-module, hands-on training experience leaves experienced Product Managers and Product Owners empowered with the knowledge and the practice necessary to master product management and drive innovation within their teams.
Participants learn advanced frameworks for product discovery, planning, and delivery. As a result, they learn how to adopt a Product Thinking mindset, build the right products, and drive innovation.
Certified by Spark Engine.
Start your CPIP journey now
Enroll in any of the six modules at any time – do only what you need, in any order.
Foundations of Product Innovation CPIP
Customer Discovery for Product Innovation
Define the Problem Space
Design & Ideate Innovative Solutions
Drive the Development of Innovative Solutions
Deliver Innovation and Measure Value
The CPIP program is designed for flexibility: You can take the full journey, or focus on a specific module depending on where you want to grow. Some PMs come in to strengthen discovery, others to improve how they define MVPs or measure value.
What you will learn
CPIP is structured into six modules. Each one focuses on a specific step of the product innovation journey and is designed to produce a tangible outcome you can use immediately in your work.
We start with Foundations of Product Innovation CPIP, where you build the core mindset and frameworks behind product thinking. This is where you learn how to approach product work through the lens of innovation — not just delivery.
From there, we move into Customer Discovery for Product Innovation. You’ll learn how to run structured interviews, extract meaningful insights, and identify real customer problems. By the end of this module, you’re working with evidence — not assumptions.
The third module is Define the Problem Space. This is where most product teams struggle. You’ll synthesize your insights into a clear problem statement, identify opportunity spaces, and understand where real value exists.
Next is Design & Ideate Innovative Solutions. Here, you generate solution directions that are grounded in the problem space — not random ideas. You’ll leave with a set of strong concepts and a clear rationale behind them.
In Drive the Development of Innovative Solutions, you turn ideas into something concrete. You define your MVP, prioritize what matters, and shape a solution that is both feasible and valuable.
Finally, we focus on Deliver Innovation and Measure Value. This is where everything comes together. You define success metrics, validate your solution, and ensure that what you build actually delivers outcomes — not just output.
For Product Managers
Who seek to develop skills beyond on-the-job experience or foundational certifications like CSPO.
Learn how to effectively lead product strategy, develop vision, establish metrics, run experiments, and plan releases. Gain confidence and credibility while launching new products through organizational uncertainty and grow your career.
How does it work?
Self-paced modules: 6 modules available online. Take only those that you need, or complete them all for the full CPIP certification
Hands-on practice: Work at you product idea and build the practical experience, from understanding customer needs to identifying the priorities for an MVP and preparing for market launch.
Online training modules: Each module has lessons, videos, and support materials to learn about advanced techniques and new practices. You can take only the lessons you need, or consume them all in any order.
CPIP Certification: Earned upon completion of the six modules.
6 modules:
Foundations of Product Innovation CPIP (FREE)
Customer Discovery for Product Innovation
Define the Problem Space
Design & Ideate Innovative Solutions
Drive the Development of Innovative Solutions
Deliver Innovation and Measure Value
For Product Teams
Who need to foster competencies across the members of the product team and develop a shared set of practices for customer discovery, product planning, solution validation, and outcome-based metrics.
For product teams who want to expand the skillset, knowledge, and expertise of their Product Managers.
How does it work?
Trainer-led sessions: 6 modules delivered over 3 days, in-person or virtual delivery.
Hands-on practice: Participants work at a new product idea and build the practical experience, from understanding customer needs to identifying the priorities for an MVP and preparing for market launch.
One-on-one coaching: After the training, 6 weeks of hands-on practice followed by one-on-one coaching. Think of this as your personal training coach. Every week, we meet one-on-one, review the work you have accomplished, and guide you towards the next steps.
CPIP Certification: Earned upon completion of the training program plus the six weeks of hands-on practice.
I took a Product Innovation class by Spark Engine and it was one of the best trainings I ever took because this course not only provides a 3 days training session but also includes 6 weeks of coaching and mentoring while we were working on real life product ideas and projets. This is a must have training for all involved into Product Development, IT etc.!
Ivan Nikitin, CSPO, CPIP
As Vice President for Global Product Management, I work in product management in the fintech and payment space. I signed up for the CPIP class to better understand the problem space, as well as ideate solutions to delight my customers. The class incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I enjoyed learning about multiple framework that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class.
William De Guia, CSPO, CPIP
Well organized and executed, focused training followed by coaching as you follow your own journey to innovation. I learned how to really understand the problem before jumping into solutioning, gain insights from my customers, define the real value and vision, and craft a product journey and go to market strategy to deliver and validate outcomes. I am already applying the frameworks and seeing results in everyday situations.
Corinne Acheson, CPIP, PMP
Valerio and Zeina have synthesized decades of product development experience into a 6 week boot camp that is unlike anything you will find elsewhere.
I learned ways of falling in love with the problem space to identify zones of value for our customers, how little is actually necessary for an MVP, and how to prioritize the highest value features and then test our assumptions with accurate metrics.
Jacques Marais, CPIP
What is a Certified Product Innovation Professional?
Those with a CPIP indicate a thorough understanding of strategic and tactical concepts in product management/product ownership with a focus on key principles of product innovation, product thinking, human centered design, and agility.
A CPIP professional is an expert in adaptive innovation planning at any point of the product life cycle.
What do you get?
Earn a professional certificate in product innovation. Learn essential skills and strategies for driving innovation, building innovative products, and managing product teams.
Discover how innovative Product Managers launch new ideas through organizational uncertainty. Develop ability to create, manage, and update plans.
Become an innovation manager in any company, product leaders learn new strategic and practical approaches for managing products, technology, and innovation.
Learning objectives of the CPIP program
1. Innovation & Mindset
This category focuses on the foundational principles, leadership qualities, and mental frameworks required to approach product work through an innovative lens rather than just delivery.
- Define innovation as the combination of idea and execution resulting in value creation through behavior change.
- Apply the 5 Dimensions of Innovation framework to solve non-obvious problems.
- Define the roles and responsibilities of a Product Manager.
- Analyze the six elements of innovation including product performance, design, technology, market, distribution, and business model.
- Adopt a Product Thinking mindset to approach product work through the lens of innovation rather than just delivery.
- Adopt an experimentation mindset to drive continuous innovation through quick, low-cost experiments.
- Measure the success of innovation as a measurable result delivered to customers and the business.
- Distinguish between Problem-Solution fit and Product-Market fit.
- Lead product strategy and establish vision with confidence.
2. Problem Space
These objectives cover the “Discovery” and “Definition” phases, ensuring participants can deeply understand customer needs, evaluate the market, and identify the right problems to solve.
- Navigate the problem space using the 3 Problem Levels framework.
- Evaluate historical product failures to understand how a poor understanding of customer needs leads to building the wrong thing.
- Conduct customer discovery and extract meaningful insights through insight mining.
- Perform business evaluation and market sizing to decide if a problem is worth solving.
- Identify core hypotheses using the Assumptions Stack.
- Identify and manage risks specifically related to concept, execution, and market fit.
3. Solution Space
This category focuses on the “Design,” “Drive,” and “Deliver” phases, where participants turn insights into validated product concepts and execution plans.
- Use ideation techniques and creative prompts to generate solutions grounded in the problem space.
- Apply creative ideation prompts and artificial constraints to shift perspectives and generate innovative solution directions.
- Effectively manage the transition from the problem space to the solution space to achieve Problem-Solution fit.
- Develop a compelling product vision that paints a picture of how an innovative product will impact the world for the better.
- Utilize the Zones of Value framework to design product experience architecture that focuses on customer and stakeholder value.
- Leverage early prototyping to conceptualize designs and learn what users value most about an innovative product.
- Validate product ideas and test business viability using the MVP Canvas.
- Plan a Minimum Viable Product using Product Journey mapping.
- Define value metrics to measure outcomes and drive business results.
- Plan and execute a Go to Market strategy including customer segmentation and validation.
- Follow a repeatable process to go from an initial idea to a plan for an MVP ready for development.
Based on the Spark Engine Method
Product Thinking is based on the 5 Dimensions of Product Innovation, a framework for Product Managers to innovate solutions to problems that are not obvious.
Learn more about the Spark Engine method.
Download the 5 Dimensions of Innovation PDF
Use the form to download the 5 Dimensions of Product Innovation PDB and template of the “Big Wheel”:
