Certified Product Innovation Professional

Product mastery with experiential learning and 1-on-1 coaching

Certified Product Innovation Professional

This six-week, hands-on training experience leaves experienced Product Managers and Product Owner empowered with the knowledge and the experience necessary to master product management and drive innovation within their teams. Participants learn advanced frameworks for product discovery, planning, and delivery. As a result, they learn how to adopt a Product Thinking mindset, build the right products, and drive innovation.

Certified by Spark Engine.

Join the next cohort

Reserve your spot today (seats are limited).

What you will learn

  • Adopt a Product Thinking mindset
  • The 5 Dimensions of Product Innovation
  • Problem space and the 3 Problem Levels
  • Customer discovery with insight mining
  • Business evaluation and market sizing
  • Ideation techniques and creative prompts
  • Effective transition management from problem space to solution space for Problem-Solution Fit
  • The product vision and the Product Vision Canvas
  • Identify Zones of Value to grow your product
  • Experimentation and validation of ideas with the Assumptions Stack
  • Using the MVP Canvas to identify the core hypothesis
  • Product Journey mapping to plan the Minimum Viable Product (MVP)
  • Define value metrics, measure outcomes, drive business results
  • Got to Market, market segmentation, and validation
  • Identify and track risks with Risk Cards
  • Problem-Solution fit versus Product-Market fit
  • Repeatable process to go from idea to a plan for MVP ready for development

What is a Product Innovation Professional?

Those with a CPIP indicate a thorough understanding of strategic and tactical concepts in product management/product ownership with a focus on key principles of product innovation, product thinking, human centered design, and agility. 

A CPIP professional is an expert in adaptive innovation planning at any point of the product life cycle.

What do you get?

Earn a professional certificate in product innovation. Learn essential skills and strategies for driving innovation, building innovative products, and managing product teams.

Discover how innovative Product Managers launch new ideas through organizational uncertainty. Develop ability to create, manage, and update plans.

Become an innovation manager in any company, product leaders learn new strategic and practical approaches  for managing products, technology, and innovation.

For Product Managers

Who seek to develop skills beyond on-the-job experience or foundational certifications like CSPO. 

Learn how to effectively lead product strategy, develop vision,  establish metrics,  run experiments, and plan releases. 

Gain confidence and credibility while launching new products through organizational uncertainty and grow your career.

For Product Teams

Who need to foster competencies across the members of the product team and develop a shared set of practices for customer discovery, product planning, solution validation, and outcome-based metrics. 

For leaders who want to expand the skillset, knowledge, and expertise of their teams.

For Product Professionals

Who need tools, frameworks, and hands-on experience launching products through organizational uncertainty to gain confidence and credibility among peers and leaders.

Who want to grow in their career by differentiating from their peers and learning how to drive product innovation within their industry.

I took a Product Innovation class by Spark Engine and it was one of the best trainings I ever took because this course not only provides a 3 days training session but also includes 6 weeks of coaching and mentoring while we were working on real life product ideas and projets. This is a must have training for all involved into Product Development, IT etc.!

Ivan Nikitin, CSPO, CPIP

As Vice President for Global Product Management, I work in product management in the fintech and payment space. I signed up for the CPIP class to better understand the problem space, as well as ideate solutions to delight my customers. The class incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I enjoyed learning about multiple framework that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class.

William De Guia, CSPO, CPIP

I think the format was really unique in the sense that not only you have initial theoretical aspects to it, but also you actually take your product concept into practice. Compared to other product strategy courses I have taken, that was a very unique element, especially working with a very talented cohort group. You have people coming in from different disciplines, they bring their own unique perspectives to the course. And then being able to extend that knowledge and experience by way of personal coaching, which is really unheard of, is a very unique aspect of the course.

Deepesh Marfatia, CSPO, CSM, CPIP

I’ve participated in funded entrepreneurship accelerators, numerous courses about product development, been a regional contestant in the NSF I-Corps program, and served as the director of an incubator (Startupshell.org) and all that qualifies me to say that the CPIP was an amazing experience. Valerio and Zeina have synthesized decades of product development experience into a 6 week boot camp that is unlike anything you will find elsewhere.

I learned ways of falling in love with the problem space to identify zones of value for our customers, how little is actually necessary for an MVP, and how to prioritize the highest value features and then test our assumptions with accurate metrics.

Jacques Marais, CPIP

Learn by doing

The Certified Product Innovation Professional program gives experienced Product Managers the knowledge and experience to build awesome products – whether digital products, physical, or services.

You practice advanced techniques to discover, plan, and deliver new products with six weeks of hands-on work and one-on-one coaching.

The CPIP offers both training and coaching while working on a real product.

For a six-week period, you’ll work on an actual product from Discovery through Delivery. Our instructors will provide hands-on coaching, guiding you through each step while you develop your product idea.

Week 1: Market and customer identification, and interview preparation

Week 2: Customer discovery, insight mining, and sense-making

Week 3: Problem (re-)definition, 3 Problem Levels, User Personas

Week 4: Ideation, Product Vision, Zones of Value, and rapid prototyping

Week 5: Hypotheses and Assumptions Stack, MVP definition, Product Journey Mapping

Week 6: Value metrics, Go-to-Market, risk analysis, product-market fit

The program is designed to teach you a repeatable process to go from idea to a plan for MVP ready for development. The CPIP program gives you the theory and practical experience to execute the work of a senior Product Manager with confidence.

Learn by doing

Product Mastery

The CPIP curriculum is based on extensive research and years of real-life experience in launching new products in market. The concepts are grounded in well-established principles of Agile, Design Thinking, Product Thinking, and Lean Startup.

Six training modules to learn practical and advanced techniques to ideate, validate, and bring to market new products. Learn how to master product management and innovation.

The class is taught by Certified Product Innovation Trainers (CPIT) with multi-year experience in managing product teams and delivering successful products in the market.

Product Coaching

Six weeks of hands-on practice on a real product idea with one-on-one coaching to help apply advanced product practices to a real work environment.

Participants work part-time (four to six hours per week) on the project and on deliverables. They get coaching from the instructors every week in one-on-one or team settings. This helps to keep the program on track, move forward with the work, and improve where necessary.

Whole team Private Training

Organize a private training session for your entire team. This can be virtual or in-person.

We recommend teams of 6+ people. For smaller teams, join a public class with group discount.

Individual paid by Corporate

Join our next public cohort and work alongside people from different companies.

$2,995 per person

$2,695 for groups of 3+ people

Individual joining Independently

We offer a discounted price for individuals who are unemployed or are paying out of pocket.

Contact us for our special rate.

Our promise

We believe that real learning comes in three ways:  a great training program, shared experiences with other participants, and hands-on practice. This is why we deliver this class with six live training sessions followed by six weeks of on-the-job application and coaching, so that you can take full advantage of a rich and deep learning experience.

Making it real – Participants leave the program with real-life experience in product management, with a workable plan for an actual product idea, and with the skillset to accelerate their idea into a product launch in the real world.

Still undecided?

Submit an application and speak with one of our trainers, or get in touch.