Certified Product Innovation Associate

Learn skills to grow your career

Certified Product Innovation Associate

This three-day training program teaches the foundational frameworks that help product managers build great products from discovery to delivery, spark innovation, and grow their career in the product space.

The class is taught by a Certified Product Innovation Trainer (CPIT) with multi-year experience in managing product teams and delivering successful products in market.

Certified by Spark Engine.

What you will learn

  • The role of the Product Manager

  • Going from project-focus to product-focus

  • The 5 Dimensions of Product Innovation

  • Drive Outcomes rather Outputs

  • Design Thinking and human-centered design

  • Customer discovery techniques

  • User Personas

  • User Story splitting techniques

  • Prioritization techniques for the Product Backlog

  • Creating and sharing a Product Vision

  • Rapid validation with prototypes and MVPs

  • Roadmaps and KPIs/OKRs

  • Planning a release

  • Metrics, measuring outcomes, driving business results

I took a Product Innovation class by Spark Engine and it was one of the best trainings I ever took because this course not only provides a 3 days training session but also includes 6 weeks of coaching and mentoring while we were working on real life product ideas and projects. This is a must have training for all involved into Product Development, IT etc.!

Ivan Nikitin, CSPO, CPIP

As Vice President for Global Product Management, I work in product management in the fintech and payment space. I signed up for the CPIP class to better hele me understand the problem space, as well as ideate solutions and of course, develop great products to delight my customers. The class incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I really enjoy learning about multiple framework that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class.

William De Guia, CSPO, CPIP

I think the format was really unique in the sense that not only you have initial theoretical aspects to it, but also you actually take your product concept into practice. I’ve taken other product strategy courses and to me, that was a very unique element, especially working with a very talented cohort group. You have people coming in from different disciplines, they bring their own unique perspectives to the course. And then being able to extend that knowledge and experience by way of the six-week course, along with personal coaching, which is really unheard of, is a very unique aspect of the course.

Deepesh Marfatia, CSPO, CSM, CPIP

Well organized and executed, focused training followed by coaching as you follow your own journey to innovation. I learned how to really understand the problem before jumping into solutioning, gain insights from my customers, define the real value and vision, and craft a product journey and go to market strategy to deliver and validate outcomes. I am already applying the frameworks and seeing results in everyday situations.

Corinne Acheson, CPIP

I’ve participated in funded entrepreneurship accelerators, numerous courses about product development, been a regional contestant in the NSF I-Corps program, and served as the director of an incubator (Startupshell.org) and all that qualifies me to say that the CPIP was an amazing experience. Valerio and Zeina have synthesized decades of product development experience into a 6 week boot camp that is unlike anything you will find elsewhere.

I learned ways of falling in love with the problem space to identify zones of deep value for our customers, how little is actually necessary for an MVP, and how to prioritize the highest value features and then test our assumptions with accurate metrics.

Jacques Marais, CPIP

Experiental learning

Our Product Management and Innovation programs give professionals the knowledge and experience to build awesome products – whether digital products, physical, or services.

Courses offer both training and coaching while working on a real product.

Get in touch

Request more information to advance your product management career or speak with one of our trainers.